Small biz creates online buzz
People share good feelings on community website
By Entrepreneurship Expert Roger Pierce, www.BizLaunch.ca
The enormous popularity of community websites like YouTube.com, FaceBook.com and MySpace.com prove that people love to connect online. “Community websites make the Internet experience warmer because you can interact with people on pretty much any subject or interest,” comments entrepreneur Jamie Drayton.
Earlier this year, Drayton launched Be A Good Buzz (www.BeAGoodBuzz.com), an online community for positive, passionate and productive people.
“We’ve created a place online for people to feel good by sharing things that are a ‘Good Buzz’ to them, that in turn will ‘Good Buzz’ the community,” explains Drayton.
It’s a website where people can easily post happy thoughts, experiences and events. Visitors post topics spanning arts, culture, business, news, travel, family, sports or just everyday experiences. “We wanted to build an online resource promoting a positive culture through positive people,” says Drayton.
“I believe we are addressing basic human behaviors in a fun, positive, and engaging way,” he adds.
With a background in sound engineering and music production, Drayton is used to working by himself which made his transition into entrepreneurship easier. “I really enjoy working toward my business vision,” he comments. “I don’t work well when I’m told what to do, or when I’m working towards someone else’s goal, so being my own boss fits me just fine.”
Like many startups, Drayton has learned that you can’t do everything by yourself. “I reach out for input and support from my personal network of advisers,” he comments. “You’ve got to tap into other people’s expertise as you go through the learning curve of building your business.”
His advice for other aspiring entrepreneurs is the same as the Nike slogan. “Just do it,” he encourages. “You will be infinitely more satisfied by trying something in business and failing, then by never trying at all.”
With Roger Pierce
Starting a home-based business
Most new businesses start from home. It’s a great way to keep overhead costs low, reduce travel expenses and blend family and work life. However, you’ll want to take these steps to create a successful home-based operation:
- Separate your space. Working from the kitchen table is a mistake. No matter how small your home may be, carve out a workstation for your new business in a spare bedroom, basement or garage.
- Set office hours. It’s too easy to turn on the TV or throw in a load of laundry when you should be working on your business. Set office hours and schedule breaks for coffee, lunch and dinner. Communicate your office hours to family and friends who otherwise might think it’s alright to interrupt you.
- Investigate bylaws. With so many home-based businesses popping up, some municipalities have passed bylaws that may restrict your operations. These bylaws spring from concerns about mixing commercial and residential activity in suburban neighbourhoods, where things like courier deliveries, customer parking and business signs were not intended. Check in with your local City Hall.
- Go mobile. You likely won’t want to meet clients in your living room, so buy equipment you can take with you. PDAs with email, notebook computers with wireless Internet and portable printers will enable you to work at a client location or conduct meetings within your favourite coffee shop.
– Entrepreneurship Expert Roger Pierce advises startups at www.BizLaunch.ca