Two More Low Cost Marketing And Sales Tactics

Marketing is critical to the sustainability and success of any small business. A well-thought out marketing strategy and execution can scale a small business and alleviate pressure from the owners and partners of the company. But too often we, as small business owners, think we need to spend a lot on fancy marketing automation and email service providers to have any impact. While those tools are useful for some firms, small business marketing does not have to cost a lot.

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5 Cold Email Hacks to Drive More Sales in Q4

It’s the fourth quarter and if you’re like most small businesses, you’re in a crunch to make your annual goals. One way your sales and marketing department can increase their leads and shorten their sales cycles is a well-crafted, well-timed email. Don’t get left out in the cold.  Follow these five cold email hacks to drive more sales in Q4.

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3 Genius Ways To Grow Your Small Business Sales Leads Now

Growing a small business can be tough, especially if you have an equally small team. How do you find the time to do all the things you need to do today while laying the foundation for tomorrow? We’ve put together the list of three ways you can grow your small business’s sales leads now.  We think they’re pretty genius but judge for yourself.

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Optimizing Your YouTube Organic Search

Do you have a YouTube channel? From talking heads to product showcases, many small businesses today find video to be an effective marketing medium. But, posting your video to YouTube doesn’t ensure a good ROI, or that anyone will see it. Once you’ve created a good YouTube content strategy, you can focus on growing your organic reach and increase your views. Why? Because organic search is the most authentic and least expensive way to get new prospects.

Even if you have the money for YouTube paid search, you shouldn’t overlook the low-hanging fruit of organic search.

Optimizing Your YouTube Organic Search

Create A Consistent Stream

To optimize your organic presence on YouTube, you must create a consistent stream of quality content. This can seem daunting but it doesn’t have to take a lot of time. Think about how you can use your video channel to lead prospects to other pieces of content, what your audience is searching for on YouTube (see How Tos below) and how you can repurpose your existing content into a video format. This will not only help in the lead generating process, ensure consistency in your marketing but will provide consistently good content that should increase your subscribers.

Keep Videos Current

It’s important to keep your YouTube channel current, but the key to a scalable content marketing machine is to repurpose and reuse. So instead of creating new videos in order to keep your YouTube channel current, look into editing existing videos. Update them with new branding, new messages and, using the YouTube edit feature, you can keep the same URL and views so you won’t lose past linking. Then you can promote the updated video and get the amplification and potential leads without the time or money involved in creating new videos.

Create How Tos

A lot of prospects turn to YouTube to learn how to do something. So to improve your organic search, create videos or video series around answering their questions, and tagging videos with the right keywords. Do you have FAQs for your products or services already created? Why not post a YouTube video for each question? Got installation or programming instructions? Perfect for YouTube video content. Not only will How To videos help you create a consistent stream of content but will help draw organic traffic to your videos.

Convert Views

Getting people to your YouTube video content is great, but it’s all for naught if you don’t convert them in some way. Conversion, depending on your business and marketing strategy, may include subscribe, web page views, etc. and all will rely on your call to action (CTA). No content should be published with a clear CTA. Add the CTA to the video description, the end of the video and throughout with pop-up messages.  

Organic reach is the bedrock of small business marketing because it’s essentially free, delivering a good ROI on your marketing dollars. For more low cost and free marketing tactics, register for our free webinar on cost-effective marketing tools that will you grow your business.

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10 Tips For Making Your First Sale

So you’ve started a new business. Or maybe you’ve taken a job as a new salesperson. Congratulations! Now the work begins to make your first sale and start a pattern of success. So here are ten tips to help you make your first sale.

#1. Sell It Top Down

When selling something available at different price points, start with the most expensive option and why it’s the best at alleviating key pain points. If you sense hesitation, make your way to the next best option and so on. This educates customers so they feel better about laying down their money, but it also anchors them to a more expensive choice. Just don’t overwhelm them with options.

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Free Resources to Train Your Employees

Employees are the key to a small business’s long-term success. Small business owners and managers spend a good deal of time hiring, motivating and training their employees to ensure efficient operations and stellar customer service. These are keys to longevity.

A few months back we focused on how to find the right talent and motivate employees. Now we look at free resources to keep your team on the cutting edge of their fields.

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Get More Customer Referrals With Great Customer Service

Of all the ways we work to get new customers, the referral is the most successful. Companies with referral programs report higher conversion rates, quicker sales cycles, and higher lifetime value of that referred customer. A referral means your customer(s) are so happy with the product or service you provide that they become your sales representatives.

So how does a small business get more referrals? In addition to having a referral program where you are actively soliciting for them, you first have to start the beginning: great customer service.

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