Why Nobody Reads Your Blog and What You Can Do About It

Sure. Blogging done well improves your search rankings. But it’s also a great opportunity for small businesses to position themselves as thought leaders, build a reputation and leverage that into more leads and faster sales cycles. But that’s only if people are reading your blog. More and more, blogs are being created but not read, losing all power and benefit to the company. So let’s look at why it is nobody reads your blog and what you can do about it.

Why Nobody Reads Your Blog and What You Can Do About It Continue reading

Case Studies that Convert

Case studies can be powerful pieces of storytelling content. Nothing is like a recommendation from a peer. But how often are you using these weapons to convert fence-sitters? You know. Those customers that can’t seem to pull the trigger? Or, how are you leveraging these social queues to get higher customer retention?

If you’re not creating case studies with the intent to convert customers, you’re missing some golden opportunities. So let’s look at what it takes to create and promote case studies so they convert new and existing customers.

Case Studies that Convert Continue reading

Local Marketing for Service Companies

I’ve written before about local marketing but how does that differ for companies that offer a service like painting, hairdressing, even mobile detailing? The hands-on nature of service businesses makes local marketing particularly valuable. So let’s deep dive and take a closer look at local marketing techniques for service companies.   

Local Marketing for Service Companies Continue reading

Real World Tips for Running Your Business

How often do you listen to a podcast or read a business blog and think, “That’s great but what does that mean for me?” The truth is, every business is different, but there are some universal, real-world tips for running your business smarter and better.  

Real World Tips for Running Your Business Continue reading

How To Break Through When Customers Ignore You

Running a small business involves a lot of time running after customers. It can be frustrating to put time and effort into getting them to click on a link or getting them to take a meeting, only to find that when you’re there, they simply ignore you. But don’t worry! We’re here to go through some tried-and-true tips on how to break through when customers ignore you. Whether in person or online, try this the next time you see eyes glazing over.

How To Break Through When Customers Ignore You Continue reading

Free Tools Every Startup Needs

Starting a business is a big decision and you probably already know that you’re going to need a lot of help as you seek to get funding, get customers and to a grow a sustainable business. And you need that help to be free. Thankfully, there are a lot of resources out there to help new startups.

So let’s look at a few free tools every startup needs.

Free Tools Every Startup Needs Continue reading

Run Your Business From Anywhere in the World

One of the biggest perks to running your own business is that you set the rules. You set hours and you set the pace. If you’re exploring what it takes to run your business remotely, yet still successfully, this blog and our upcoming webinar, can help you get started. So let’s look at what it takes to run your business from anywhere in the world.

Run Your Business From Anywhere in the World Continue reading