We know that customers value the opinion of friends and trusted influencers far more than companies. While small businesses often receive more trust than big, faceless conglomerates, we still have a trust gap. Influencer marketing, marketing to a group of influencers, rather than directly to customers, can help fill that gap. And it doesn’t have to cost a lot. So let’s look at a few ways you can start influencer marketing on a shoestring.
Successful cold calling comes down to three laws that, over time, should yield some seriously great results for your small business.
Law #1: Hook Them Quick
A friend of mine received a call from an obviously nervous caller who rambled for over a minute before she cut him off and asked to be removed from their call list. If the caller had followed this first rule and hooked her quick, he may have been more successful. So just how do you hook them?
We all want a fulfilling life where we make a difference. If you’re a small business owner or thinking of starting your own business, chances are, you don’t want a 9-to-5 venture. You want something you can sink your teeth into and make a difference. It’s the ultimate dream. But how can you ensure you are building a business you’re passionate about?
With more and more technology, marketing is becoming easier and easier for small businesses to scale, make a bigger impact and boost their return on marketing. It can be hard to keep up with all the great new toys for marketers to use to promote their message to their audiences, so let’s look at five must-have tools every small business marketer should have.
Event marketing can be a powerful way to increase the awareness of your small business and quickly identify new customer opportunities. While there is no such thing as a “captive audience” anymore, events do allow prospects to minimize their distraction and focus more on what they’re seeing, making them more open to your products and solutions.
The truth is, event marketing is so much more than trade shows, which can be cost prohibitive for many small businesses. So let’s look at three different types of events that draw in customers.
Sure. Blogging done well improves your search rankings. But it’s also a great opportunity for small businesses to position themselves as thought leaders, build a reputation and leverage that into more leads and faster sales cycles. But that’s only if people are reading your blog. More and more, blogs are being created but not read, losing all power and benefit to the company. So let’s look at why it is nobody reads your blog and what you can do about it.
Posted in marketing
Case studies can be powerful pieces of storytelling content. Nothing is like a recommendation from a peer. But how often are you using these weapons to convert fence-sitters? You know. Those customers that can’t seem to pull the trigger? Or, how are you leveraging these social queues to get higher customer retention?
If you’re not creating case studies with the intent to convert customers, you’re missing some golden opportunities. So let’s look at what it takes to create and promote case studies so they convert new and existing customers.