Name
Julian Brass
Company name
NotableTV
julian@notabletv.com
http://notabletv.com
What is your street address or nearest intersection?
Anywhere Notable
What does your business do?
Notable.TV is a taste makers connection to the new, noteworthy and aspirational. Through video we provide an online destination for viewers to consume what’s notable and leave the rest behind. We create community online and offline via Social PR, Video-Blogging, Events and Word of Mouth.
What makes your business different?
Two things:
- We’re Notable. We think differently. Guess what? So does your target market. We have our ears and eyes on the pulse of what’s “Notable” to our psychographic, not what the other “what’s happening” sites say what’s happening, but what is really happening. Notable Events, People, Music, Fashion, and Special Features are our core focus. If you want to reach the influencers – you know, the people that talk, that spread trends and connect, NotableTV is the only destination.
- We are video-holics.
Why did you decide to start your own business?
Saw a market need for the 24-39 year old generation to have a definitive destination for all things that matter ie: all things Notable.
Combined two competitive advantages:
- Silicon Valley marketing, social media, technical expertise
- On camera expertise
What’s the best part of being an entrepreneur?
Seeing my dreams become reality
What’s the worst part of being and entrepreneur?
Seeing my dreams become reality
How long have you been in business?
5 months
How did you raise the start-up cash?
Personal investment and CYBF – Canadian Youth Business Foundation loan
Identify and discuss a few lessons you’ve learned as an entrepreneur?
- The clock never stops – there’s no start time and end time
- You will encounter, almost every week, someone that wants to join you for the ride but isn’t willing to put in the time to get there – tell them it was nice to meet – and walk away fast!
- Don’t be stern about your original business idea and close minded to other avenues/directions that your business may go to – it’s like mc’ing a show, have your lines and discussion points down cold but if the crowd throws you a curve ball be ready to grab it.
- Find that one thing that keeps you sane outside of work
- Throw caution to the wind and understand that the “quality of life” that you thought you needed is as much a myth as the thought that getting a “steady job” is the way to go.
What advice would you give to an aspiring entrepreneur?
Don’t take no for an answer
Life is what YOU make of it
Sink or swim – your choice.
What are your goals and plans for the future?
To create the definitive destination for all things notable.
To find out more about Julian and NotableTV take a look at http://notabletv.com
I just had lunch with this guy last week, which I wrote about here on Smojoe.com. Julian Brass is a sharp kid, age 25 and what impresses me the most is that his Notable.tv model might have finally cracked the nut and figured out 'how to make money distributing videos on the internet?' which is an age old question at the heart of so many web TV failures. Notable.TV is a unique video magazine model, and it seems to working.
I am confused…isn't Notable.TV's selection of what is 'notable' or newsworthy just as subjective as the next PR firm?: “We have our ears and eyes on the pulse of what’s “Notable” to our psychographic, not what the other “what’s happening” sites say what’s happening, but what is really happening.”. I mean…who determines this…likely the notable media co. So if their infrastructure is unable to cover multiple stories that other's deem 'notable' but they do not…doesn't that ruin the integrity of their work & news offering? Julian Brass is a hotty though…
Our existence is to cover what's truly notable to our demographic – that's it. And this is by far our number one concern. Sure, there is some subjectivity that comes into play when deciding which of, say the three events happening on a Saturday evening are the most notable – but that's when we look at factors that are completely objective like: is there a charity component? Additionally, we relay on many sources and opinions and panels in helping to determine what's notable. Interested in joining? By the way thanks for the compliment – if you had a visible picture I'd be able to comment back on that too
I am confused…isn't Notable.TV's selection of what is 'notable' or newsworthy just as subjective as the next PR firm?: “We have our ears and eyes on the pulse of what’s “Notable” to our psychographic, not what the other “what’s happening” sites say what’s happening, but what is really happening.”. I mean…who determines this…likely the notable media co. So if their infrastructure is unable to cover multiple stories that other's deem 'notable' but they do not…doesn't that ruin the integrity of their work & news offering? Julian Brass is a hotty though…
Our existence is to cover what's truly notable to our demographic – that's it. And this is by far our number one concern. Sure, there is some subjectivity that comes into play when deciding which of, say the three events happening on a Saturday evening are the most notable – but that's when we look at factors that are completely objective like: is there a charity component? Additionally, we relay on many sources and opinions and panels in helping to determine what's notable. Interested in joining? By the way thanks for the compliment – if you had a visible picture I'd be able to comment back on that too
By the answer of all the questions of this blog a man can decide which way he or she should go in the business sector.Good questions, to think a person him or her self what he or she need to do.
Very inspiring, Julian is a great inspiration for all the your entrepreneur out there